Gran Cerdo is a collection of wine dedicated to the bank executives that denied loans to producer Gonzalo Grijalbaon the basis that wine is not a seizable asset. Gonzalo Grijalbawas was born in Logroño, Spain, and grew up among the vineyards that his parents cultivated in Fuenmayor. After several years of training in various parts of the wine-making world, he returned to start his own project. Fiercely protective of the terroir of his family vineyards Gonzalo rejects market-driven fashions, formulae, chemical treatments, and conformism.